Digital Advertising 101 Exam Answers 2024

Exam Name: Digital Advertising 101

Exam Link: https://www.semrush.com/academy/courses/digital-advertising-101/

Which of these are types of digital advertising?

• Retargeting
• PPS
• Native Ads
• Readvertising

Brand awareness digital advertising is:

• A way to increase knowledge of a business or product
• For B2C companies only
• Too expensive for most businesses

Which of these are components of a typical lead generation advertising campaign?

• A doorway page
• A lead magnet
• A lead blocker
• A landing page

Digital advertising can help with which of the following:

• Customer reactivation (encouraging customers to repurchase)
• Customer retention (keeping customers)
• Blocking potential customers from seeing competitor ads
• Preventing customers from price shopping

Which of the following types of ads CAN’T be paid for using a CPM model?

• Search ads
• Social media ads
• Programmatic ads
• Display ads

Which of these types of ads can be shown in search results?

• Shopping Ads
• Display Ads

Which of these metrics AREN’T used in advertising measurement?

• CPM
• CPT
• DTC
• CPC

I spend $20 on my advert and it gets seen 2,000 times. What is my CPM?

• $10
• $20
• $2
• $1

Paying $95 per click for a search ad:

• Might make sense for the right business
• Is too expensive to be profitable for anyone

Which of these Advertising Competitor Research features is available in Semrush?

• See which advert generates the most sales for a competitor
• See how much a competitor spends on search advertising
• See which keywords a competitor targets in search
• See who a competitor’s ad agency is

Which types of advertising does Ad Clarity give you competitor insights on?

• Display Ads
• Social Ads
• Email newsletter Ads
• Search Ads

Setting goals at the start of a digital advertising campaign allows you to:

• Help align decision-makers’ expectations
• Test different types of ads to see which performs better
• Request refunds from Google for underperforming campaigns
• Measure when performance is above or below expectations

Customer personas allow advertisers to:

• Hit the company’s diversity goals
• Design their ads for a specific target audience
• Justify a higher advertising budget

The Audience Intelligence app in Semrush AppCenter allows you to:

• Build reports on competitor audience likes and behaviours
• Upload a list of customers and identify their characteristics

UGC means:

• User Generated Content
• Universally Generated Content

UGC is sometimes preferred to more polished advertising creative because:

• It is generated quickly using AI
• It doesn’t require the brand to produce their own creative
• It always generates better results
• It looks more like the content in people’s social media feeds